Hardware sales to suppliers will be done at cost, with an agreed wholesale rate for Sportcor to sell direct to the public. This allows for sensible RRP pricing with the goal of driving user subscription in software.

A freemium model for players allows anyone to create a profile and use a ball without the need to own one. A paid membership gives exclusive benefits and will be at an affordable price.

A dedicated web-based platform gives coaches and clubs an advanced analytics dashboard for in-depth analysis, player monitering & management and talent recognition. 

Kookaburra are the official (red) cricket ball supplier to every main cricket-playing nation other than, India, west Indies and England for all Test Matches. The Kookaburra white ball is used exclusively in all One Day Internationals (ODI’s) and Twenty 20 matches (T20I’s) worldwide.

Sportcor has partnered with Kookaburra Sports with a 5-year exclusive deal to develop and sell the smart cricket ball.

The ball completed the initial R&D phase of the ball early in 2021, with beta testing completed in early summer  2021. The thriving commercial launch of the smartball happened at this year’s Caribbean Premier League (CPL) which was completed in September 2021.